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Sustainable wash is our collective name for more sustainable washing. The company Jeanologia has developed an innovative technology called EIM (Environmental Impact Measuring Software). EIM brings efficient and sustainable technologies that guarantee savings of large amounts of water, energy, chemicals and impact on workers by eliminating the most harmful and labour-intensive garment finishing processes. The lower the score, the less impact. The denim industry is a highly polluting and water-intensive process. With every collection, we try to do better by reducing our impact.
Better Cotton is a global initiative working to improve conditions in the cotton industry. Better Cotton is sourced through a system of Mass Balance and cannot be physically traced back to finished products. Visit bettercotton.org/massbalance for more details. The Better Cotton Initiative (BCI) trains farmers to use water efficiently, care for the health of soil and natural habitats, reduce the use of the most harmful chemicals and implement the principles of decent work.